Think about the last time you needed something new for your house. Let’s say it was a new overhead fan. When you search for an overhead fan on Google, the first result you see is one that appears right at the top of the search results –it’s an ad for an overhead fan being sold. Because it matches what you’re looking for, you click on it without looking at the rest of the results on the page. By helping you get to the top of search results for relevant keywords, Pay Per Click (PPC) marketing can give you a competitive edge against other local companies in your area. You get an instant visibility boost, a sure-fire way to convert leads to sales, and targeting the right people with the right message right when they need it. If PPC isn’t yet a part of your 2023 marketing strategy, we’re going to convince you today that it’s one of the most effective marketing strategies you’ll use this year.
What is Pay Per Click Marketing?
To launch a PPC campaign, you first need to create an account with Google Ads. Then, you’ll create a list of keywords that you want to target for each product or service you want to highlight. You can always start small to get a sense of how it works, and branch out further in the future. You want to choose keywords that are relevant and specific to what you’re trying to target. You’ll then bid on these keywords, creating a baseline for what you’re willing to pay to display an ad at the top of the Google results page every time anyone does a Google search for one of your keywords.
How PPC Marketing Works
When someone searches for your keywords, Google will display an ad from a bidder based on a few things like the bid amount, the ad’s quality score, and the geolocation of the searcher. The quality score is Google’s own assessment of how high-quality the ad is overall. While it does take time and energy to manage your bids and to create quality ads, putting in the time can make sure you always stay at the top of the search engine results page, using your budget wisely.
Active vs Passive Searches
Active searches by a consumer are ones where the consumer opens a browser and types in a search term. They are actively looking for something they need. Using PPC helps you target active searchers, focusing the message on a particular product and service you’re wanting to grow.
Advantages of PPC Marketing
PPC marketing gives you real-time control over your ad spending, targeting, and copy. This means that you can quickly evaluate your ad’s performance and tweak your ads to improve leads, conversion, and sales. While it does require an initial investment of time and money, its advantages outweigh the cost:
- You can reach a much wider audience.
- PPC is very, very cost-effective.
- You can reach the right people at the right time in the right area.
- You’ll get fast results.
- You can measure your results and make changes if needed.
- You can easily test and alter your ads.
Integrating PPC Into Your Total Marketing Strategy
By combining PPC with other elements of your 2023 marketing strategy, you can create a plan that works for every lead avenue. Using the layer effect—or building one marketing strategy on top of another to ensure that you target everyone in your key demographic—you can keep customers engaged for longer. Your layers can include any combination of marketing strategies, but combining PPC with display and remarketing tools can ensure you get in front of your customers in many different ways.
If you’re ready to learn more about how making PPC a key part of your 2023 marketing strategy can help your business grow, contact us at Solverium. We can schedule a PPC consultation and demonstrate how PPC can make sure you’re a top choice when anyone does a Google search of products or services you offer. We specialize in keyword research, ad creation, building landing pages and managing campaigns that can help convert potential leads. We’ll do all the work for you so that you can reap the rewards! To learn more about how we can help you bring in new leads right now through pay per click marketing, just schedule an initial consultation with us today by calling us at (832) 468-6735 or contacting us online.