WHAT IS BRANDING AND WHY IT’S IMPORTANT TO YOUR BUSINESS
Have you ever wondered how and why consumers choose one product or company over another? Like, why do they look at six different types of cola on a shelf and choose Coke over Pepsi? It might be loyalty, sentimentality, trust, or even some subconscious desire to fit in or associate with a product or company that is seen as cool, hip, […]
WHY PAY PER CLICK PART MARKETING SHOULD BE A KEY PART OF YOUR 2023 STRATEGY
Think about the last time you needed something new for your house. Let’s say it was a new overhead fan. When you search for an overhead fan on Google, the first result you see is one that appears right at the top of the search results –it’s an ad for an overhead fan being sold. Because it […]
USING DISPLAY ADS AND REMARKETING TO BUILD BRAND AWARENESS
One of the most essential elements of any advertising strategy is a brand awareness campaign. Your company’s branding not only makes a memorable impression on your customers, but also drives home the key points of your company that you want your customers to remember: What you stand for, what your culture is, and how you differ […]